Sony consoles reviews behind marketing campaigns

    Sony consoles reviews behind marketing campaigns
    Sony revealed May 13 that the PlayStation’s flagship 5 video game console is still on schedule for its debut in time for the winter break – despite the manufacturing delays caused by the coronavirus epidemic. PS5, along with Microsoft’s Xbox X Series, is expected to revive the underdeveloped video game market.
    PS4 packs game media sales totaling $190.2 million in the quarter, down 39% from $309 million in the previous year. In fact, Sony sold $1 billion in-game discs for the fiscal year 2019
    SonyPictures: 110.4 million PS4 distributed and a record number of subscribers to PS Plus PlayStation Store sales: classics like The Witcher 3 at low prices with an extended operating offer 110 million PS4 sold, PS Plus subscriptions: Sony makes Gameblog point.

    Sony Pictures Entertainment announced May 13 that Sony Pictures Home Entertainment generated revenue of $303 million in the fourth quarter ended March 31, up 1% from $300 million in the previous year. For the fiscal year, DVD sales, Blu-ray disc, and December digital addresses

     Sony Presse-citron
    Sony Presse-citron

    Overall, Sony Pictures’ revenue exceeded $4.37 billion, up 11.7% from $3.91 billion in the previous fiscal year. Theater sales increased 142% to $471 million from $194 million. For a year, box office revenue swelled to $1.7 billion from $1.19 billion.

    In particular, the number of PS4s distributed worldwide during this period: 1.5 million (compared to 2.6 million the previous year), the smallest quarterly figure announced by The Company since the launch of the console. Sony said it was too early to judge its PlayStation 5 marketing campaign, in response to criticism about its promotional activities lagging behind Microsoft’s Xbox Series X product.
    During the Q-A investor course, analyst Merrill Lynch said “Sony’s next generation of game console marketing compared to Microsoft software line-up introduction is a little lower – some people say it’s lagging behind – so towards the launch of PS5, do you think you have a degree of success and if the degree of success, what’s going on is ok?”

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