Insider SaaS startup has raised $32 million

    Insider, an Istanbul-born SaaS startup that had moved its headquarters to Singapore three years ago, has raised $32 million in a Series C round led by US-based Riverwood Capital and backed by existing investor Sequoia India.
    Founded in 2012, the company says The latest round takes the total capital raised so far by Insider to $47 million.

    Founded in 2012 in Istanbul, Insider moved to Singapore in 2017. The SaaS company said its AI-powered platform allows enterprise marketers to connect customer data, predict future behavior, and deliver an individualized experience to customers.

    Insider last raised $11 million in its Series B funding round in 2018, led by Sequoia India.
    Sequoia Capital has closed a $1.35 billion India venture and growth fund, the largest corpus by the blue-chip Silicon Valley fund for the region.

    Sequoia, an early backer of companies such as WhatsApp, Google, GoJek, and Tokopedia, has been an early investor in some of India’s top companies, including hospitality chain Oyo Hotels & Homes, educational technology leader Byju’s, online food delivery company Zomato, Unacademy, Rebel Foods, Khatabook, MamaEarth, and RazorPay – many of which are in the fabled unicorn club, or ones with valuations of more than $1 billion.

    returning to our main subject and In a press statement about the investment, Sequoia India principal Pieter Kemps said, “We liked the Insider team from the first days, but have been positively surprised by their highly efficient go-to-market engine.

    Insider’s co-founder and CEO Hande Cilingir, commenting on the investment in a LinkedIn post, said, “Starting with 6 desks in a tiny home and with great ambitions, we’ve come so far. We proved that if you have a hunger for success and a team of overachievers, you are unstoppable.”

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